KFC PR Mailer Add-On

Gift Card & Sleeve Design

For each new product launch, KFC sends custom mailers to the media to gain some press for the product. Included in each mailer, there was a gift card and coordinating gift card sleeve as an incentive to get the media outlets try the new product and write about it.

I pitched the idea of creating unique, product specific gift cards and sleeves after I noticed that the team was using generic KFC cards that you could get in restaurant. I felt that there was a lot of room for additional customization and it was a fairly simple addition that could make a huge impact, differentiating each mailer from the last. KFC bought in to the idea and and quickly started implementing these cards in each box. With each new product, I worked with KFC to to get product messaging and official product shots, from there I developed these unique pieces to add to each mailer box.

I worked with a local print shop in Dallas very closely to develop custom die and to check for color and quality accuracy.