You Won’t Believe Your Eyes

The Quench | Eye Packaging

In August 2019, BeautyBio launched their latest skincare product, The Quench | Eye. With the help of the Product Development team and a Senior Copy Writer, we worked together to strategically design the packaging. Knowing that the price point for this product was going to be much higher than some of its comparable counterparts, it was important that the packaging felt premium and exclusive.

Filled with quippy, yet literally eye opening facts, I designed this packaging to reveal one stat at a time until you get the entire carton open. Once open, you learn about the four key ingredients that will revitalize your tired eyes.